Part 1: The Trompenaars Hampden-Turner Approach

In this first section. Dr. Trompenaars explains the basic principles of the Trompenaars Hampden-Turner approach to dealing with cultural differences in business. He discusses the ‘4Rs’ (Recognition, Respect, Reconciliation and Realization), and how following these steps can improve our ability to understand why cultures communicate differently and how the dilemmas we face can be overcome.