Everyone says it is Denmark. Well by everyone, we specifcally mean the World Happiness Report. Then again, Gallup does not share such enthusiasm placing the land of Lego much lower down–they land 36 places behind The Philipinnes. Jetpac concurs. They exminaed smailes on instagram and concluded the happiest country to be Brazil. Denmark ranked 87th. Phillipines came in 8th. The Happy Planet Index has NONE of the above even in their top 10 with Costa Rica placing first. Like College rankings, it all comes back to to what you count.