Part 3: Globalisation and Intercultural Communication

Part 3: Globalisation and Intercultural Communication
In this section Dr. Trompenaars talks about the relationship between globalization and intercultural communication. He discusses language, particularly the role of English, and how the different types of company introduced in Part 2 may use English or other languages.

Part 2: Globalization: a reason to ignore cultural differences?

Part 2: Globalization: a reason to ignore cultural differences?
Here Dr. Trompenaars starts by analysing the concept ‘globalization’ and why it can lead to problems in international business. He also discusses how some cultures apply a very consistent, ‘universalist’ approach to life, whereas others may see things in a much more particular, case by case manner. He then relates how such approaches can determine how different types of businesses work – whether as globalised, multi-local or trans-national firms, and how you can recognize them.

Part 1: The Trompenaars Hampden-Turner Approach

Part 1: The Trompenaars Hampden-Turner Approach

In this first section. Dr. Trompenaars explains the basic principles of the Trompenaars Hampden-Turner approach to dealing with cultural differences in business. He discusses the ‘4Rs’ (Recognition, Respect, Reconciliation and Realization), and how following these steps can improve our ability to understand why cultures communicate differently and how the dilemmas we face can be overcome.

Humor

Humor [playfulness]: Liking to laugh and tease; bringing smiles to other people; seeing the light side; making (not necessarily telling) jokes. Personified for example by Mark Twain (Source: VIA Institue)

 

The Noel Strengths Academy defines it this way:

•  Those with the strengths of humor like to laugh, tease, joke but not in  ways harmful to others 

•  Brings smiles to other people’s faces 

•  Are able to seeing the lighter side of difficult issues 

•  Can laugh at themselves; don’t take themselves too seriously 

•  Playful 


Appreciation of Beauty and Excellence

Appreciation of Beauty and Excellence [awe, wonder, elevation]: Noticing and appreciating beauty, excellence, and/or skilled performance in various domains of life, from nature to art to mathematics to science to everyday experience. Personified for example by Walt Whitman (Source: VIA Institue)

The Noel Strengths Academy defines it this way:

•  Lives with a sense of awe 

•  Notices beauty wherever it may be found 

•  Appreciates excellence across the domains of life including the arts, math, science, etc. 

•  Has a sense of awareness when in nature 

•  Pursues wonder in everyday experience


Self-Regulation, self-control

Self-Regulation [self-control]: Regulating what one feels and does; being disciplined; controlling one’s appetites and emotions. Personified for example by Jerry Rice (Source: VIA Institue)

The Noel Strengths Academy defines it this way:

•  When one is self-regulated, one is practicing self-control 

•  Self-regulation involves both feelings and actions 

•  Intentional in aligning choices with practices 


•  Able to discipline one’s natural inclinations for what is proper for the time and place